I’m not a fan of celebrity media. In fact, I kind of loathe celebrity/pop culture magazines. It’s “reading” in the same way that Twinkies are “food.” However, I was pleased to read a NYTimes article about a website I had never heard of, JustJared.com, which is apparently the nice guy among celebrity news blogs. Its founder, 28-year old Jared Eng, passionately and obsessively blogs about celebrity news, but does so without the negative, bring-down-the-famous bent of most paparazzi-fed outlets. In return, he’s been embraced by celebrities, who are happy to talk to him and give him tidbits which in turn feed his site’s popularity and impressive ad revenue.
Here’s the Times article, published January 19th, about the site and Mr. Eng.
Celebrity news is empty reading calories, but I’m glad to see there is a popular site out there that doesn’t traffic in negativity and scandal. Always nice to see friendliness and positivity gain traction in an atmosphere dominated by hostility.