The Daily Show is the Political Advertising of the Future


The Daily Show, as we all know, is great at skewering the hypocrisy and vapid utterances of politicians.  This segment contains a fantastic montage of John McCain saying “Washington is broken,” or variations thereof, all the way back to 1989.

There has been plenty of semi-joking sentiment over the years that Jon Stewart and/or Stephen Colbert should run for political office.  Aside from Colbert’s semi-joking attempt to get on the South Carolina ballot, they have declined.

Our best and brightest don't run for office, but some of them host tv shows

But the writing and video editing teams at the Daily Show would make phenomenal campaign staff.  The above-linked McCain montage would make a terrific negative ad for whomever was running against McCain.  I’m not sure what prevents mainstream political campaigns from putting together the kind of montages the Daily Show uses on a regular basis.  Maybe there are restrictions about reusing video clips, I’m not sure.

What I do know is that the Daily Show/Colbert Report and the Internet are cultivating a growing voter base very familiar with the habit of “gotcha” video editing.  A progressive political candidate with a savvy campaign staff, a good sense of humor, and the cojones to run on principle and record could make a killing with the 18-35 year old voters of a large urban area.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s