I found this product in the grocery store last week, and thought it amusing enough to share. From the website (the red lines are my emphasis):
Tropicana 50, you say? Sounds intriguing… I do so love orange juice, but it does have a fair amount of sugar in it. You have my ear, Tropicana. Tell me more. Make me see it. Sell me the dream.
Gee whillikers! It has only 45% of the sugar and calories of regular orange juice. And it still has vitamin C, plus all those other good features! Huzzah! How ever did they do it?
They just cut their orange juice with water. I do this in my kitchen every morning because I want to make the oj last longer. It’s got 50% of the calories of orange juice because it’s 50% orange juice.
Coming soon from the same marketing team:
Starbucks Meno: a smooth, balanced brew from a specialty blend of shade-grown, organic Sicilian greenhouse coffee beans poured piping hot into a new, smaller cup.
Introducing: BobcatLite! Same great cat, 30% less mass!
Okay, that’s enough.