We’ve got a new writeup at Liquid Courage. I encourage you to check it out. I’m quite pleased with this one, for two reasons.
- This is the most direct mapping of military history onto drinking culture we’ve done yet. Rather than a drink, “Pulling a Custer” is a situation you, or someone you know, has likely done recently at a bar or a party.
- The write up is two-fold. We’ve got the regular one on the front page, but we’ve also got the story of Custer’s Last Stand, as told by Rudyard Kipling. The full title: “Custer’s Last Stand, or The Battle of the (Great Grey-Green) Greasy Grass Creek.” Kipling’s Just-So Stories, which you may have forgotten you heard as a child, can be found here.
Lastly, something I learned in the course of researching Custer: Budweiser, who apparently were a hot new microbrewry in 1876, commissioned a lithograph of his final moments and they put it up as an advert for Bud in saloons all around the country.
Today if you go into a dive bar, you’ll probably see a wall calendar featuring biki-clad bimbos straddling a Harley Davidson. Back in the 1870s, they had commissioned lithographs of the 7th Cavalry fighting Indians. This is so, so, so much cooler.