Pulling a George Armstrong Custer


We’ve got a new writeup at Liquid Courage.  I encourage you to check it out.  I’m quite pleased with this one, for two reasons.

  1. This is the most direct mapping of military history onto drinking culture we’ve done yet.  Rather than a drink, “Pulling a Custer” is a situation you, or someone you know, has likely done recently at a bar or a party.
  2. The write up is two-fold.  We’ve got the regular one on the front page, but we’ve also got the story of Custer’s Last Stand, as told by Rudyard Kipling.  The full title: “Custer’s Last Stand, or The Battle of the (Great Grey-Green) Greasy Grass Creek.”  Kipling’s Just-So Stories, which you may have forgotten you heard as a child, can be found here.

Lastly, something I learned in the course of researching Custer:  Budweiser, who apparently were a hot new microbrewry in 1876, commissioned a lithograph of his final moments and they put it up as an advert for Bud in saloons all around the country.

Custer Stood His Ground. So Should You. Drink Bud.

Today if you go into a dive bar, you’ll probably see a wall calendar featuring biki-clad bimbos straddling a Harley Davidson.  Back in the 1870s, they had commissioned lithographs of the 7th Cavalry fighting Indians.  This is so, so, so much cooler.

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