I’ve been impressed with Progressive for sticking with the ad campaign featuring Flo the Progressive Sales Woman in White. The first few ads felt forced, but I guess long-running campaigns featuring central characters (see: Geico) is the name of the game in today’s insurance business. They have unapologetically stuck with the campaign, and it has grown on me.
I do wonder about that actress, though. I wonder if she has to avoid wearing red lipstick and white clothing or risk being identified everywhere. Also, that Progressive store reminds me of a store in heaven. Or perhaps purgatory. White everywhere, vague empty boxes containing concepts rather than objects. No identifiable walls, floor, ceiling or exits. It’s a surreal place, Flo’s domain.
Lastly, has anyone noticed how switching to All State/Progressive/Geico could save you money? And that people who do switch save, on average, $xxx per year? I’ve never shopped for insurance, but I imagine that the reason a person switches carriers is to save money, and that it is a largely voluntary action. Thus, people don’t switch insurance companies in order to pay more money. Just sayin’.